Desktop Publishing (DTP) services in translation: Why are they important?

 


Desktop Publishing (DTP) services in translation: Why are they important?

DesktopPublishing or DTP is the process of creating documents using page layout and graphics on computer in multiple languages. It is part of translation process and is done usually before or after translation.

It is quite difficult to keep original layout or designs of original document consistent when translating the document. Graphs, photo captions or even forms maybe incorrectly positioned or even truncated. For instance, as English has longer sentences and words compared to Korean language, it takes up more space. Thus, it may look quite messy.

This is when DTP or Desktop Publishing service takes in place. Layout and formatting of the translated file need to be re-designed so that it looks identical to the original file.

DTP Process

Clients usually send the file in PDF files or sometimes, InDesign files. Translators at I’MTranslation would translate in either converted Word document or CAT tools (Computer Assisted Translation tools). Translators can only translate the texts and not so much about the layout of the document.

Our project managers at I’M Translation goes through the entire translated file and compare it with the original document that client sent and send it to the DTP specialist. This is when DTP specialist re-design the entire translated document.

DTP specialists fix and redesign the document including the text sizes, colors, segmentation, and truncation, text fonts and bulleting, etc. When DTP specialists send the completed file to our project managers, the project managers does the final checking by comparing two files (both original file and redesigned file) to make sure they are read or seen the same in terms of format.  



The benefits of DTP

As I’MTranslation has DTP teams, we ensure greater quality of translation for our clients. Having DTP teams at language service provider just like I’M Translation, it saves up time for clients. As formatting and layout document can be quite time-consuming, DTP services can save up time for the clients who are on tight schedules.

Also, there are risks of errors when clients try to plug in the translated text to match with the original format. It is because it is quite difficult to plug in the target language that they are not familiar with, thus it increases risks of errors. DTP teams at I’M Translation can use all kinds of programs and tools to make sure that these risks are avoided.

Why I’M Translation?

At I’M Translation, we are aware of the needs DTP services for clients. We offer needs translation and interpretation services in more than 30+ languages. Hiring professional translation agencies like I’M Translation can definitely benefit your business as we provide precise and accurate translation and DTP services for all industries.

A business confidentiality and corporate nondisclosure agreement binds all I'M Translation translators and transcribers. I'M Translation takes security and confidentiality extremely seriously. Visit us at www.imtranslation.com and www.isiskorea.com/eng to request a free quote. Thank you!

 

Comments

Post a Comment

Popular posts from this blog

Multilingual Marketing: How Translating Ads Can Make or Break a Brand

Image
Multilingual Marketing: How Translating Ads Can Make or Break a Brand Creating marketing messaging that cut across linguistic and cultural barriers is crucial in today's worldwide economy. Translating advertising requires more than just translating words from one language to another; it also entails making sure the message is compelling, culturally appropriate, and effective. This blog will examine prominent case studies of both successful and unsuccessful marketing translations and provide guidance on creating multilingual advertising campaigns that work. Case Study 1: Successful Translation – Coca-Cola’s “Share a Coke” Campaign Background: Coca-Cola’s “Share a Coke” campaign, which started in Australia in 2011, involved replacing the iconic Coca-Cola logo on bottles with popular names and phrases. The campaign was a hit, and it expanded globally to numerous countries with localized versions. Success Factors: 1.     Cultural Adaptation: Coca-Cola didn’t just translate th...
Read more

The Evolution of Translation Tools: From Babel Fish to AI

Image
The Evolution of Translation Tools: From Babel Fish to AI Translation tools have come a long way since the early days of language translation, evolving from rudimentary aids to sophisticated AI-powered systems. This journey reflects not just technological advancements but also changes in how we approach and understand language. Here’s a look at the evolution of translation tools, from the mythical Babel Fish to today's cutting-edge AI technologies. 1. The Mythical Beginnings: The Babel Fish The concept of universal translation can be traced back to Douglas Adams' "The Hitchhiker's Guide to the Galaxy," where the Babel Fish, a small creature that translates any language for its wearer, serves as a humorous yet idealistic symbol of universal communication. While fictional, this idea captured the imagination and desire for seamless translation across languages. 2. Early Translation Attempts: Machine Translation Origins **a. ** Early 20th Century: Statistical ...
Read more

Important distinctions and overlaps between translation and localization

Image
Important distinctions and overlaps between translation and localization Definition of Translation: The process of translating a text from one language to another without changing its original meaning is called translation. It mostly concentrates on the language component of the information. Key Characteristics: ü   Word-for-Word: Translation often involves a more literal conversion of words and phrases. ü   Language-Focused: The main goal is to convey the original message accurately. ü   Contextual Sensitivity: Translation must account for linguistic differences but doesn’t always address cultural context in detail. Real-World Example: Imagine a company releasing a user manual for a new product. The translation would involve converting the manual from English to French, ensuring that technical terms and instructions are accurately represented in French. For instance, "right-click" would be translated as "clic droit." Definition of localization: Loca...
Read more