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Showing posts from July, 2021

Retail Industry: How translation benefits retail industries

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What is retail translation ? As more companies diversify their product offerings to appeal to a wider range of clients, the demand for translators is increasing. This is true for various industries, including consumer and retail. Any retailer looking to expand into new markets will profit from a retail translation. A large number of businesses lose sales due to language and cultural differences. Since more than 70% of people spend their time on websites that are written in their own language, translation for retail businesses is significantly important. If retail businesses are breaching out their businesses worldwide, hiring professional translation agencies is crucial because of cultural and language barriers. Having their websites properly translated in various languages help retail businesses reach out to global audience easier. Some companies could rely on machine translations such as google translate to translate their website or brochures etc, however, this will lead to

Transcreation: what is marketing translation?

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  What is Marketing Translation ? Globalization played a great role in enlarging horizons of marketing sector. Globalization broke down the gaps or its borders between countries and extended the reach to international clients or customers. A lot of business has gained its access to different yet larger markets which led to increased sales. However, a lot of businesses still face difficulties when it comes to localizing or translating their advertising or marketing contents into different target languages. So, what exactly is marketing translation? Marketing translation goes beyond direct translation as it involves transcreation Transcreation is a combination of ‘translation’ and ‘creation’. Transcreation does not focus on words to convey messages, rather it involves recreation of original text in a new language while maintaining the intention, original style or the tone of the text. It includes idioms, slangs, and other cultural and social aspects of target languages. Transcre

Manufacturing Translation: What is it and why is it important?

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What is Manufacturing Translation ? To simply define, manufacturing translation  transforms manufacturing documents into a target language that industry personnel can understand. Manufacturing translation needs hands-on expertise in the industry, as well as strong linguistic capabilities and a full awareness of all aspects of the target country's culture. While many individuals believe that manufacturing translation is merely a word-for-word translation, it actually necessitates more information. We translate following documents (for manufacturing industries): l   Labeling and packaging l   Instruction manuals l   Marketing materials l   Technical information l   User manuals l   Operating instructions l   Product descriptions l   Datasheets l   Legal documentation l   HR manuals l   Service manuals l   Work processes l   Service agreements l   Patents l   Technical E-learning modules Translators at I’M Translation are familiar with following m

What is Financial Translation?

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What is  financial translation? The conversion of financial papers, statements, reports, and audits from one language to another is known as finance translation. This is normally done by a translator who is fluent in both languages and has extensive experience working in the financial sector. Characteristics of financial translation Financial translation agencies understand that the translator must have specialized training. To minimize misunderstandings, his or her job must be precise. Furthermore, the following is critical: · The professional must be fluent in both the source and destination languages' financial vocabularies. · Because, as previously stated, the contracting of one product or another is influenced by the translation findings, the results must be simply understandable. · Each product's terms must be properly listed in the text's information section. It's critical to include semantic, cultural, and intertextual factors, as well as anything el

What is Video Game localization?

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  What is video gamelocalization ? Video gamelocalization process connects a wonderful game with the audience. The video game localization market is growing each day. So what exactly is video game localization?   What is gamelocalization ?  The process of translating video games into various languages is known as game localization. Localization provides for a lot more exact language adaption because the specific manifestations of each culture are taken into account, whereas translation may have certain restrictions in terms of specific terminology from one culture to another. Localization is a lengthy process with numerous hurdles and problems. Game localizers or linguists must meet their target audience's expectations. They must find the correct tone while remaining faithful to the original. Special consideration must be given to the target culture, traditions, slang, and commonly used phrases, all while remaining true to the game's story and aim. Why is game localization imp

What is Medical translation?

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  What is medical translation? Medicaltranslation include the translation of pharmaceutical paperwork as well as all other aspects of the healthcare business. The medical industry bears a great deal of obligation to its clients. A major portion of the content produced by the industry is sensitive paperwork that must be thoroughly reviewed to avoid any inaccuracies. Even creating all of the documentation generated by the sector in the local language is challenging, therefore translating it into other languages is a task that requires more than a word-by-word translation. Every day, new pharmaceutical medicines or medical gadgets are introduced, and this information must be accessible worldwide. Medical translation plays an important role in this situation, as most countries across the world require all documentation and marking of clinical devices or drug items to be transformed into the official public language before they are released to the general public. Most of the d

What is legal translation? And why is it important?

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        What is legal translation ? The term "legal translation" refers to any type of translation that involves translating legal documents. The following list demonstrates how diverse the types of documents that can be supplied for legal translation are. l   Case studies, witness transcripts, briefs at the Court l   Contracts l   Policies l   Depositions l   Confidentiality agreements l   Immigration documents l   Trusts l   Litigation documentation l   Wills and trusts l   Licenses l   Other Why is legal translation so important? It is very important to hire translation agencies for legal translation to avoid any sort of legal ramifications. If legal documents aren't translated accurately or precisely, business contracts may be canceled or in some cases, defendants may be sentenced to prison or may be given a free pass.      What Skills Does A Legal Translator Need?   Legal translation is more than replacing words or direct translation. In

Why is remote-interpreting beneficial for businesses amid COVID-19?

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Remote interpreting invention We discovered that digital world might  provide new obstacles as well as new opportunities to explore new methods of connecting with one another. In the profession of interpretation,  various new technologies have entered in a significant but essential shift: remote interpreting technology is growing in popularity. Why is remote interpreting so crucial, and how are new technologies assisting in its improvement? Due to the COVID-19 epidemic, interpreting was one of the most severely impacted areas of the language industry. On-site interpreting was especially heavily hit. Despite this, the industry was compelled to reinvent itself, and remote interpreting gained popularity. This shift required a range of organizations, hospitals, courts, and institutions to adapt their operations as well as learn how to operate with virtual solutions. Remote interpretation is no exception to the way machine learning is transforming the translation industry. Solu