The benefit of subtitles and captions: why subtitles and captions are necessary for your videos.

 

The benefit of subtitles and captions: why subtitles and captions are necessary for your videos.

Amid Covid-19 pandemic, more businesses have been accustomed to make videos or use video contents to launch and market their services or products or even use video contents for business strategies or even to train their employees. These video contents may include online conference videos or even interview videos that may be difficult to understand as people have various accents. It could be difficult for not only native English speakers but also for the people who does not speak the language. In this case, this is where captions come in place so that native speakers can understand what the speaker of the videos is trying to say. Subtitles on the other hand takes in place so that speaker can deliver the messages for the non-native audience.

When businesses make videos, subtitles and captions are essential so that the audience can understand the video contents.

So, what exactly are captions and subtitles?

Oftentimes, it can be quite confusing to distinguish between captions and subtitles. Through a lot of video contents, both are used at the same time however, they provide different needs. Captions are a transcription of speech or a dialogue while subtitles are translation of speech or a dialogue. Captions or English transcription of the dialogue on screen can be beneficial for English speakers while watching TED Talks or documentaries or news. However, for non-English speakers, seeing subtitles or the dialogue translated in their own languages on screen are beneficial.

Why is it important to have captions and subtitles?

Having captions and subtitles for your business’ video contents is important for various factors and reasons.

1-      Better communication or better understanding of your video:

 You can deliver messages or communicate better to a wider audience regardless of the languages they speak as well as deaf and the individuals with hard-of hearing. Having captions can be essential for those that have hearing problems. Better accessibility of your video is crucial when you want more and more people to watch your videos to promote your business.

2-      Subtitles improve SEO.

Subtitles can improve SEO of your videos. Having or securing a good rank on search engine is very important when you are running businesses. Google indexes subtitles on your videos that you upload on platforms such as YouTube, so having subtitles to your videos is essentially important if you are reaching out to more and more customers worldwide.

3-      Not everyone speaks English.

As many sources have claimed, and as there are several of statistics claimed before and now.  Not everyone speaks English which means that people would prefer to watch videos in their languages. Having subtitles in multiple languages do help people stay watching your videos. This essentially helps you to reach out to a wider target audience.

Why I’M Translation?

At I’MTranslation, we are aware of the needs of captions and subtitles for many businesses. We offer transcription services as well as subtitle services in more than 30+ languages. Hiring professional translation agencies like I’M Translation can definitely benefit your business as we provide precise and accurate video transcription and subtitle services.

A business confidentiality and corporate nondisclosure agreement binds all I'M Translation translators and transcribers. I'M Translation takes security and confidentiality extremely seriously. Visit us at www.imtranslation.com and www.isiskorea.com/eng to request a free quote. Thank you!