Food and beverage translation

 


Food and beverage translation

Food is culture and our well being. As we live in globalized world, sharing or exploring different food from other countries is quite enjoyable among many people today. Not only our world is globalized, but also our taste has become international. Food and beverages from different countries get imported and exported every day and international restaurants open in countries which increase the need for translations for food and beverage. As Korean culture, dramas, movies and K-pop are getting even more popular these days, Korean cuisine started to get more attention worldwide. There are many YouTubers, bloggers as well as cookbooks introducing hot eatery places in Seoul. Due to this, the demand for translation for food and beverage industry especially from Korean to English is high, as well as other language pairs.

Poor translation or mistranslation of food menus

Have you experienced going into a restaurant in a foreign country? Have you experienced any confusion of mistranslated food menu?

Translating food menu is definitely complex as literal translation would not work for such food menus. A lot of mistranslated food menus come from literal translations. For example, in Korea, “육회” (raw meat) was mistranslated as “six times” which is completely baffling. Another example was “동태찌개” (Pollack Stew) that was mistranslated as “Dynamic stew”. The funny yet tragic mistranslation of food menus go on and on.



Why you need human translators to translate food menus

Food menu, food label or even blog texts can be quite complicated to translate as there are certain food menus that are not translatable. In order to translate food recipes in cookbooks or even blogs, translators must present the information while attracting the readers. Food should sound appetizing and tasty, and translators are there to make it work.

A good translator is able to deliver information while attracting target readers balancing between the accuracy and attractiveness.

Why I’M Translation and ISiS Korea?

At I’M Translation and ISiS Korea, we can connect you with a professional translators who are experts in food and beverage industry in your required languages. We have over 30+ languages available on our platform and we are flexible and available regardless of the language pair, topic, and time zone in food and beverage field. Please visit us at www.imtranslation.com and www.isiskorea.com/eng to request a free translation quote. Thank you!

Comments

Post a Comment

Popular posts from this blog

Multilingual Marketing: How Translating Ads Can Make or Break a Brand

Image
Multilingual Marketing: How Translating Ads Can Make or Break a Brand Creating marketing messaging that cut across linguistic and cultural barriers is crucial in today's worldwide economy. Translating advertising requires more than just translating words from one language to another; it also entails making sure the message is compelling, culturally appropriate, and effective. This blog will examine prominent case studies of both successful and unsuccessful marketing translations and provide guidance on creating multilingual advertising campaigns that work. Case Study 1: Successful Translation – Coca-Cola’s “Share a Coke” Campaign Background: Coca-Cola’s “Share a Coke” campaign, which started in Australia in 2011, involved replacing the iconic Coca-Cola logo on bottles with popular names and phrases. The campaign was a hit, and it expanded globally to numerous countries with localized versions. Success Factors: 1.     Cultural Adaptation: Coca-Cola didn’t just translate th...
Read more

The Evolution of Translation Tools: From Babel Fish to AI

Image
The Evolution of Translation Tools: From Babel Fish to AI Translation tools have come a long way since the early days of language translation, evolving from rudimentary aids to sophisticated AI-powered systems. This journey reflects not just technological advancements but also changes in how we approach and understand language. Here’s a look at the evolution of translation tools, from the mythical Babel Fish to today's cutting-edge AI technologies. 1. The Mythical Beginnings: The Babel Fish The concept of universal translation can be traced back to Douglas Adams' "The Hitchhiker's Guide to the Galaxy," where the Babel Fish, a small creature that translates any language for its wearer, serves as a humorous yet idealistic symbol of universal communication. While fictional, this idea captured the imagination and desire for seamless translation across languages. 2. Early Translation Attempts: Machine Translation Origins **a. ** Early 20th Century: Statistical ...
Read more

Important distinctions and overlaps between translation and localization

Image
Important distinctions and overlaps between translation and localization Definition of Translation: The process of translating a text from one language to another without changing its original meaning is called translation. It mostly concentrates on the language component of the information. Key Characteristics: ü   Word-for-Word: Translation often involves a more literal conversion of words and phrases. ü   Language-Focused: The main goal is to convey the original message accurately. ü   Contextual Sensitivity: Translation must account for linguistic differences but doesn’t always address cultural context in detail. Real-World Example: Imagine a company releasing a user manual for a new product. The translation would involve converting the manual from English to French, ensuring that technical terms and instructions are accurately represented in French. For instance, "right-click" would be translated as "clic droit." Definition of localization: Loca...
Read more