Gaming industry: Korea leads League of Legends; why game localization is necessary

 


Gaming industry: Korea leads League of Legends; why game localization is necessary

In South Korea, the market value of South Korea’s gaming market is estimated to be about 15.6 trillion KRW back in 2019. From now and on, the market value for gaming industry in Korea is expected to grow to be about 19.9 trillion KRW. Just like this tremendous report, video games in Korea are considered to be the major social activity or hobby.

League of Legends is a popular game in Korea and around the world. It's a strategic game in which two teams of five strong champions strive to destroy the bases of the other team. One can choose from over 140 champions to create stunning plays, secure kills, and tear down towers as they battle their way to victory.

Korea, as top-tier e-sports regions in the world

League of Legends is indeed popular worldwide, but Korea has become a top-tier e-sports in the world. But how and why game industry got so popular in Korea? In the late 90’s and early 2000’s, Korea already has had a vast history in gaming. Several of Korean game players competed in semi-professional as well as professional settings at PC Bang which is type of gaming center in South Korea where customers play multiplayer computer games. With the creation of PC Bangs, it became part of Korean culture for several years since its history. PC Bangs are located everywhere in South Korea and e-sports players as well as e-sports culture became very popular in Korea which could be the reason why League of Legends earned its popularity among Korean game players in Korea.


Why game localization is necessary for Korea?

As explained above, gaming became massive culture that is integrated in Korean society. With this, the need for game localization for Korean has risen. Game localization is basically a process of translating video games or online games into various languages. To reduce cultural or linguistic gapes, localization is needed especially for Korean users as gaming industry is quite massive in Korea. To attract attention of many Korean gamers, localization is needed to give natural feels to Korean speakers so that Korean gamers can relate to one other culturally and linguistically. Even though game is regarded as a sport that can connect people internationally without languages however, localization could connect gamers more closely.

How might I'M Translation and ISiS Korea services aid with the localization of video games?
Get a translation quote for video games and applications by contacting I'M Translation's video game localization services today. We specialize in video games and software ensuring that your material is of high quality and consistent in all languages spoken by your clients and users.

 

Comments

Post a Comment

Popular posts from this blog

Multilingual Marketing: How Translating Ads Can Make or Break a Brand

Image
Multilingual Marketing: How Translating Ads Can Make or Break a Brand Creating marketing messaging that cut across linguistic and cultural barriers is crucial in today's worldwide economy. Translating advertising requires more than just translating words from one language to another; it also entails making sure the message is compelling, culturally appropriate, and effective. This blog will examine prominent case studies of both successful and unsuccessful marketing translations and provide guidance on creating multilingual advertising campaigns that work. Case Study 1: Successful Translation – Coca-Cola’s “Share a Coke” Campaign Background: Coca-Cola’s “Share a Coke” campaign, which started in Australia in 2011, involved replacing the iconic Coca-Cola logo on bottles with popular names and phrases. The campaign was a hit, and it expanded globally to numerous countries with localized versions. Success Factors: 1.     Cultural Adaptation: Coca-Cola didn’t just translate th...
Read more

The Evolution of Translation Tools: From Babel Fish to AI

Image
The Evolution of Translation Tools: From Babel Fish to AI Translation tools have come a long way since the early days of language translation, evolving from rudimentary aids to sophisticated AI-powered systems. This journey reflects not just technological advancements but also changes in how we approach and understand language. Here’s a look at the evolution of translation tools, from the mythical Babel Fish to today's cutting-edge AI technologies. 1. The Mythical Beginnings: The Babel Fish The concept of universal translation can be traced back to Douglas Adams' "The Hitchhiker's Guide to the Galaxy," where the Babel Fish, a small creature that translates any language for its wearer, serves as a humorous yet idealistic symbol of universal communication. While fictional, this idea captured the imagination and desire for seamless translation across languages. 2. Early Translation Attempts: Machine Translation Origins **a. ** Early 20th Century: Statistical ...
Read more

Important distinctions and overlaps between translation and localization

Image
Important distinctions and overlaps between translation and localization Definition of Translation: The process of translating a text from one language to another without changing its original meaning is called translation. It mostly concentrates on the language component of the information. Key Characteristics: ü   Word-for-Word: Translation often involves a more literal conversion of words and phrases. ü   Language-Focused: The main goal is to convey the original message accurately. ü   Contextual Sensitivity: Translation must account for linguistic differences but doesn’t always address cultural context in detail. Real-World Example: Imagine a company releasing a user manual for a new product. The translation would involve converting the manual from English to French, ensuring that technical terms and instructions are accurately represented in French. For instance, "right-click" would be translated as "clic droit." Definition of localization: Loca...
Read more