What is Social media translation?

 


If you want to reach out to global audience, globalization is probably the answer. In today’s blog, we will talk about social media translation. You could be looking for a translation company to gain such understanding of social media translation. So, what is social media translation? To define this, you first need to take a look at the role of social media in marketing including Facebook, Linkedin, Twitter, and Instagram. Social media is indeed an excellent way for businesses to build brand awareness and connect with customers and audience as they are accessible platforms to connect and engage with customers.

 

Social media also allows you to understand what sort of contents keeps customers engaged what content doesn’t. Therefore, if you are working to expand your services or products to international markets, you should look into social media translation. You might have considered translating content texts under your brand’s Facebook post or Instagram photos with Google Translate however, it not efficient when it comes to digital marketing. Machine translation doesn’t contemplate cultural nuances, and tend to miss a lot of important elements of your message and lead to misunderstandings. Since culture plays an important role when forming marketing strategy, poorly translated post or content on your social media may have your brand image damaged.



 

Before requesting social media translation, you should research local market. As social media platforms are used differently per countries, knowing where and how to post posts should be taken into account. This is considered similar as SEO localization. This is where linguistic and cultural accuracy is needed. Translation Company like I’M Translation and ISiS Korea can translate and proofread your content for digital marketing translation. We take nuances into consideration as well as cultural sensitivity details.

 

As for approach to different market, few markets are unique by specific language needs.

In South Korea, Naver, Daum, KakaoTalk platforms are dominated platforms. Whereas English speaking countries have Google, and Whatsapp. If you are planning on retailing in Asian market, you should take consideration of shopping apps and social eCommerce. Many of other markets including the U.S, have threatened to ban TikTok for security concerns. If you are planning a big digital marketing campaigns, you should pay attention to which audience in which country uses which social media platform the most.




 

At I’M Translation and ISiS Korea, we are able to translate the following:

l  Social media content posts via Instagram, Facebook, Twitter, Linkedin etc

l  Instagram Image texts

l  Daily News letter

l  PR materials

l  Blog posts etc

Need a translation? I’M Translation and ISIS Korea provides professional translation and interpretation services.

How might I’M Translation and ISiS Korea aid translation?

At I’M Translation and ISiS Korea, we can connect you with a professional translators and interpreters. We have over 30+ languages available on our platform and we are flexible and available regardless of the language pair, topic, and time zone. Please visit us at www.imtranslation.com and www.isiskorea.com/eng to request a free translation and interpretation quote. Thank you!

 

Comments

Post a Comment

Popular posts from this blog

Multilingual Marketing: How Translating Ads Can Make or Break a Brand

Image
Multilingual Marketing: How Translating Ads Can Make or Break a Brand Creating marketing messaging that cut across linguistic and cultural barriers is crucial in today's worldwide economy. Translating advertising requires more than just translating words from one language to another; it also entails making sure the message is compelling, culturally appropriate, and effective. This blog will examine prominent case studies of both successful and unsuccessful marketing translations and provide guidance on creating multilingual advertising campaigns that work. Case Study 1: Successful Translation – Coca-Cola’s “Share a Coke” Campaign Background: Coca-Cola’s “Share a Coke” campaign, which started in Australia in 2011, involved replacing the iconic Coca-Cola logo on bottles with popular names and phrases. The campaign was a hit, and it expanded globally to numerous countries with localized versions. Success Factors: 1.     Cultural Adaptation: Coca-Cola didn’t just translate th...
Read more

The Evolution of Translation Tools: From Babel Fish to AI

Image
The Evolution of Translation Tools: From Babel Fish to AI Translation tools have come a long way since the early days of language translation, evolving from rudimentary aids to sophisticated AI-powered systems. This journey reflects not just technological advancements but also changes in how we approach and understand language. Here’s a look at the evolution of translation tools, from the mythical Babel Fish to today's cutting-edge AI technologies. 1. The Mythical Beginnings: The Babel Fish The concept of universal translation can be traced back to Douglas Adams' "The Hitchhiker's Guide to the Galaxy," where the Babel Fish, a small creature that translates any language for its wearer, serves as a humorous yet idealistic symbol of universal communication. While fictional, this idea captured the imagination and desire for seamless translation across languages. 2. Early Translation Attempts: Machine Translation Origins **a. ** Early 20th Century: Statistical ...
Read more

Important distinctions and overlaps between translation and localization

Image
Important distinctions and overlaps between translation and localization Definition of Translation: The process of translating a text from one language to another without changing its original meaning is called translation. It mostly concentrates on the language component of the information. Key Characteristics: ü   Word-for-Word: Translation often involves a more literal conversion of words and phrases. ü   Language-Focused: The main goal is to convey the original message accurately. ü   Contextual Sensitivity: Translation must account for linguistic differences but doesn’t always address cultural context in detail. Real-World Example: Imagine a company releasing a user manual for a new product. The translation would involve converting the manual from English to French, ensuring that technical terms and instructions are accurately represented in French. For instance, "right-click" would be translated as "clic droit." Definition of localization: Loca...
Read more