QATAR WORLD CUP: Essential role of translators
Between November 21 and
December 18, more than 1.5 million people are anticipated to travel to Qatar
for the FIFA World Cup. For a nation with 2.8 million people, this is a sizable
number, but it is to be expected because the World Cup is one of the most well-liked
events worldwide. What difficulties and opportunities do translation services
face in light of the fact that 3.572 million people watched the most recent
edition that was held in Russia in 2018?
The majority of
communications and information for FIFA's members must be provided in the four
official languages, which are English, French, German, and Spanish, according
to Caitlin Stephens, Deputy Head of Language Services at FIFA, who made this
claim in the past. In light of the upcoming World Cups in Russia and Qatar,
they also included some translation work into and out of Russian and Arabic.
In addition to
translating the monthly magazine, FIFA translators also frequently translate
press releases, official rules, information and correspondence for member
associations, meeting minutes, technical reports from competitions, manuals and
handbooks, medical and anti-doping information, employee HR information, legal
documents, and financial and governance reports. Around 1600 million people in
Asia watched coverage of the 2018 World Cup in Russia, including 655.7 million
Chinese viewers (18.4% of the world's population), who did not even make the
tournament. (Source: Reuters)
And this is only a
small portion of the translation work that goes into such a competition. Its
popularity is growing, and the anticipation for the Qatar edition is predicted
to surpass all previous highs in terms of viewers and content demand. People
are changing how they consume entertainment, particularly sports. As viewers
create their own personalized prime time, choosing what they want to watch,
when they want to watch it, and in the format they want, digital is displacing
traditional TV broadcasting.
Re-watching games,
viewing highlights, goals, locker rooms, and player lives during the
competition are among the priorities of the audience. They also want to learn
about the host nation's culture, cuisine, and traditions. Even registered
journalists pick up at least a few words and phrases in the language of the
host nation before and during these major sporting events, so it's not just
translators who are in high demand. Additionally, media outlets search for
bilingual journalists to cover events and general news.
Continuing to lower
barriers between languages and cultures is made possible by the growing
interest in soccer in general and the upcoming World Cup in particular. The
competition's most recent iteration in 2018 was the first to ever take place in
Eastern Europe.
Different cultures approach sports for various reasons, and success depends on the diligent and competent work of linguistic service providers. In this way, a historically diverse conversation will amplify the events taking place in the stadiums in Qatar. The players are prepared to make history, as is the stage.
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