Why Transcreation Can Help Your Business



Transcreation, a superior approach to global brands

Transcreation can help global companies reach a cultural understanding that can solidify their presence in local markets. Transcreation is a way to create a “local” version of a brand without compromising its overall global image.

When brands tailor marketing materials to target specific audiences, they do more than improve communication effectiveness.

Culturally sensitive global brands outperform their local competitors and, over time, build brand loyalty around the world. This is an excellent way to consolidate market share, especially in markets in Asian or South American countries.

Transcreation increases a brand's influence in the local market by making it look and feel closer to the public. Everyone knows that Coca-Cola is a global company, but people continue to relate to Coca-Cola's message. Because the brand has approached perfect localization to connect with local audiences.

To rename and boost engagement for the Chinese market, Coca-Cola localized its "Share a Coke" campaign. On the majority of regional websites, they also offer content that is localized.

 Source: Google Image

Transcreation improves the value of translations by improving their readability for global clients. By spending longer time on your page and interacting with your content, visitors to your website give Google and other search engines positive feedback about the quality of your site.

Three out of four Internet users do not speak English. Localizing new languages opens up more business opportunities for your company. Having a consistent message in the local language is the best marketing strategy globally. What companies say and how they choose to say matters equally in most cultures, not just in the English-speaking world.

Transcreation helps companies overcome language and cultural barriers between brands and end customers. For many global companies such as Coca-Cola, Red Bull or Unilever, transcreation and localization have created strong brand loyalty.

Need a translation? I’M Translation and ISIS Koreaprovides professional translation and interpretation services.

How might I’M Translation and ISiS Korea aid translation?

At I’M Translation and ISiS Korea, we can connect you with a professional translators and interpreters. We have over 30+ languages available on our platform and we are flexible and available regardless of the language pair, topic, and time zone. Please visit us at www.imtranslation.com and www.isiskorea.com/eng to request a free translation and interpretation quote. Thank you

 


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