What distinguishes localization from translation?
What distinguishes localization from translation? There are some apparent parallels between localization and translation. However, localization extends beyond translation and gives your content greater depth. In order to expand internationally, international organizations and businesses frequently require services that go beyond translation and that consider a cultural perspective. This process is so called as localization. So, what exactly is translation? According to the Oxford Companion to the English Language , Namit Bhatia, ed., 1992, pp. 1,051–54, translation is the process of conveying the meaning of a text written in the source language through a text written in the target language. Localization on the other hand, is the process of adapting a good or service to a certain area, is different from translation in that it also considers cultural aspects. There are two basic ways that localization extends beyond translation. Translation gains a new function thanks to localization...