Posts

Showing posts from December, 2021

IT translation is different from general translation. Here's why.

Image
  IT Translation is different from general translation. IT translation is often a little different from general translation. Common translation is to change from Korean to a foreign language and from a foreign language to Korean, but IT translation is a little different from general translation. Most IT software is usually developed in English, or English and the native language of the developer. For this reason, many domestic IT software translation work is based on English and Korean. IT Software does not eliminate existing function Because of the nature of IT software, the release of a new pro duct does not eliminate existing functions and is not only released with new functions. Usually, existing functions are maintained but new functions are added. Take, for example, the SAP ERP and IBM product lines, which ISIS Korea has been localizing (localization) for over 30 years. Both companies have been making and localizing many new products for nearly 30 years. For new content t...

Snack Culture: What is web toon and web novel translation?

Image
  Snack Culture: What is web toon and web novel translation? There is a field that has recently gained popularity among the public as it crosses genres. This is the web toon and web novel market.​ Snack culture, which consumes pleasure in a short time, has become a daily routine. You can see that everyone is using various platforms using their smartphones on their way to and from work. Among them, web novels have the advantage of being able to read at any time regardless of location, as they are serialized online novels, so the barrier to entry is very low. If you want to see Korean dramas, movies, and entertainment shows in other countries, of course, translation is essential. And web novels also need translation. Web novel translation needs high quality translations However, since web novel translation only communicates with consumers in writing, you must do high-quality translations that are natural and flexible. This is because poorly translated novels have a very h...

What is thesis or academic paper translation?

Image
  What is thesis or academic paper translation ? With the development of various platforms with communication functions along with the Internet, it has become possible to freely communicate with people from countries on the other side of the world. Translation is a necessary process at this time. Translations are increasingly diversified and professionally developed at the level of simply interpreting a country's language. In particular, a more professional translation level is required for papers that require logical results or arguments based on academic research among fields that require expertise. A thesis is an article in which the author systematically narrates his or her academic research results, opinions, and arguments on a certain topic. Generally, it consists of title, abstract, table of contents, introduction, main body, conclusion, reference, literature, and list. In the case of a thesis, the length is free, but a doctoral thesis accompanied by in-depth research is...

Are you looking for a translation company?

Image
Are you looking for a translation company ? Did you know that the demand for translation services is growing?  The challenge for businesses and individuals is how to choose the right translation company. Translation is not only about using the same words to convey a message in that language, but also about making the translated text appear natural and smooth to the reader. Thanks to the rise of digital services, many companies are offering these translation services. But, what do you need to consider when choosing a translation company? Team of professional translators are necessary.  First, you need a team of professional translators. A translation company must have a team of experienced translators directed by a multidisciplinary expert or project manager. Translators who only work with plain text can make mistakes, so they need a team of professional translators who can translate professionally.  Review or proofreading is mandatory.  Second, proofreading. Proofrea...

What is Multicultural Marketing and why is it important?

Image
  What is Multicultural Marketing and why is it important? Multicultural marketing opens new paths for businesses and brands to engage with different audience from different cultural backgrounds. Multicultural marketing is creating and implementing a campaign that is for audience of different ethnicities and cultures. The need for brands or businesses to consider diversity is increasing, especially among future generations. Especially in the West, the largest living generation are the millennials of from different cultural backgrounds. Recent study suggested that about 70% of millennials would select a brand based on the diversity and inclusion displayed in brands’ advertisements or offers. Why language is the solution for multicultural marketing Making or creating creative content or marketing messages or materials can be discouraging. Not only the linguistic aspect of it, but also cultural aspect of it must be implemented, and this is why it seems challenging. Studies hav...

K-pop is a global phenomenon: Korean language lessons and Korean translators are in high demand.

Image
  K-pop is a global phenomenon: Korean language lessons and Korean translators are in high demand. K-Pop, Korean pop is growing in popularity as there are many international people wanting to learn the lyrics of K-pop songs of popular K-pop stars like BTS and Blackpink. According to recent study, about 14,000 people are learning Korean in the US alone, compared to 163 two decades earlier. Not only this but also, many language learning apps like Duolingo has launched Korean learning courses because of its popularity and demand. Impact of Korean Wave, 한류 (Hallyu) Korean Wave is a term referring to this phenomenon of Korean culture from its music, movies, dramas, and online games as well as Korean food. Hallyu, is in high demand of all time especially with Netflix’s series like Squid Game. Also, Korea’s Oscar award-winning film, Parasite gained popularity worldwide. Especially, as the pandemic led people to spend more time home and online on their social media, Korean dr...

Korea is world’s 5th largest e-commerce market, being the third biggest in Asia: Why you need Korean translators.

Image
  Korea is world’s 5 th largest e-commerce market, being the third biggest in Asia: Why you need Korean translators. South Korea is reported to be the world’s 5 th largest e-commerce market being the third biggest in Asia. Amid COVID-19 pandemic, subsequent social distancing led e-commerce market in Korea to grow by 25.4% in 2021 which reached about KRW131.1 trillion. Korean online channels such as Coupang, Gmarket, Auction, 11st, and Naver had an increased sales especially during this pandemic. It is said that people switched to online shopping for purchases as well as for better sales and to avoid contact of the virus. As Korea has high average internet speed and connection, 94% of population of Korea own smartphones and people have approximately six to seven different shopping apps being installed on their phones. According to report, about 70% of online purchases were via mobile. Koreans enjoy cross-border shopping According to several of surveys of Korean consumers, ...

Gaming industry: Korea leads League of Legends; why game localization is necessary

Image
  Gaming industry: Korea leads League of Legends; why game localization is necessary In South Korea, the market value of South Korea’s gaming market is estimated to be about 15.6 trillion KRW back in 2019. From now and on, the market value for gaming industry in Korea is expected to grow to be about 19.9 trillion KRW. Just like this tremendous report, video games in Korea are considered to be the major social activity or hobby. League of Legends is a popular game in Korea and around the world. It's a strategic game in which two teams of five strong champions strive to destroy the bases of the other team. One can choose from over 140 champions to create stunning plays, secure kills, and tear down towers as they battle their way to victory. Korea, as top-tier e-sports regions in the world League of Legends is indeed popular worldwide, but Korea has become a top-tier e-sports in the world. But how and why game industry got so popular in Korea? In the late 90’s and early 2000’...

Why translating Korean series in English is challenging. Squid Game: lost in translation.

Image
Why translating Korean series in English is challenging. Squid Game: lost in translation. Recently, K-drama or Korean drama has been catching attention of many worldwide. One of the K-drama that has been very successful is the Squid Game. Squid Game gathered about 110 million viewers on Netflix, making it top 20 shows on Netflix. Squid Game series rotates a contest which 456 players who are in financial debt, risking their lives to play deadly children’s games for a chance to win KRW 45.6 billion prize. The title of this Korean drama series, Squid Game is similar to Korean children’s game. This story line caught attention of many people not only in Korea but worldwide, and due to its popularity, the need for English subtitles and Korean translators were on the rise. Squid Game: lost translation As 110 million viewers have watched Squid Game on Netflix however, there were some critics who have criticized the English translation or English subtitles. Several of bilingual or multi...